SEO marketing is a great way for you to bring in the clients you want. The problem is knowing where to start.
Traditional SEO covers the necessary keywords, but if you want to stand out among the local competition, you’re going to need a bit more than the basics.
A local SEO company could be just what you need to give you the competitive edge. But you got to make sure that the company you choose is the best one for the job.
Here are a few things that you can do to find one which one is right for you.
It’s All About the Money
Let’s go ahead and get this one out of the way.
The best way to narrow down the competition is to start with pricing. While some could argue that you may be cutting out some good SEO companies, as a small business trying to save money it just makes since to go cheap.
Make sure to do your research and find out what company can do the services you need for the best price.
Make Sure They Know What They’re Talking About
One of the biggest things that separates the local SEO company from basic SEO is the geographical component – AKA, the “local” in local SEO.
It may sound obvious, but this is a crucial aspect that some not-so-legit local SEO companies just don’t have under their belt (but will tell you they do.)
Watch how they use wording to describe local features. If it sounds like they could copy and paste their writing to any company wall, then they probably aren’t the people you’re looking for.
Link Building Strategies
This is super important because without the proper links you can’t bring potential clients to your pages.
That being said, a lot of so-called “local” SEO companies don’t know how to effectively use link building strategies to get you ahead of similar local businesses.
Don’t just listen to their generic claims; get to know their worth and find out if they’re actually able to deliver on their promises.
Meet Your Local SEO Company
This is about building trust and learning about the reliability of your local SEO company.
Most SEO companies like to keep things secret between then and their client. They’ll keep things strictly business, do your job, and push you aside for their next client.
Or even worse, they’ll give your work to one of their junior writers and leave you stuck with a terrible finish.
One way to avoid being treated like a basic vanilla business is to request to meet the team.
This shows two things: First, any company with staff willing to meet you in person is a company with good intentions. Second, it shows them that you are serious about what you do, and that you want your local SEO work done right.
All of this equals a big step towards a great SEO write-up.
Why not reach out?
Ready to get down to the specifics? We’re definitely the people you want to talk to.
When it comes to local SEO strategies, we’re the ones for the job. Check out our page to learn more about how we do business the right way.
Want to talk? Feel free to give us a call or send us an email – we’ll help you get all the answers you’re looking for.
Looking forward to hearing from you.