As Google’s search engine algorithm becomes more complex, SEO becomes more subtle and difficult.
Language and content are becoming more important than ever, and while that might sound intimidating, we’re here to tell you exactly what you need to do.
Read on to learn how you can create the perfect SEO plan for 2018.
Learn to Speak Like Your Customers
In order to master SEO, you need to understand how your customers speak. People will search for things online in certain, often specific ways, and you need to mirror that language on your site.
By speaking in the same way as your potential customers, you’re showing Google you belong together. More than 50% of all Google searches are four words or longer, so internet users are stringing together some pretty sophisticated phrases to find what they want. You should take advantage of that.
How do you determine how your customers speak?
First of all, pay attention to any emails you receive, comments your site receives, or in-person interactions you have with customers. Then, check out other similar sites and read as much as you can about your industry. If you really want to master the language of your customers, contact other people in the industry to see what questions they get asked most frequently.
Learn How to Use Long-Tail Keywords
If talking like your customers seems abstract, here’s a way to make it concrete: long-tail keywords. Long-tail keywords are keywords made up of four words or more that describe something specific.
Your SEO plan needs to incorporate long-tail keywords if it’s going to be successful. The easiest way to do this is to brainstorm a list of general topics, and then for each topic, create ten long-tail keywords that describe a specific aspect of that topic.
Once you have your keywords, use them on your site and create new content that incorporates them.
Create Great Content
Quality content is the most important part of a successful SEO plan. You want to make sure your content is indispensable, so customers will have no choice but to visit your site.
Use your list of keywords to inspire blog posts. Try to cover as much ground as possible on your site, and don’t have too many posts about overlapping subjects.
Your goal is that any user who makes a search query about your industry will arrive at one of your blog posts.
Be diligent and keep churning out new material. One article a week is a good goal to aim for.
Begin Crafting Your Perfect SEO Plan
SEO in 2018 is a bit more subtle than it once was. It’s all about creating a web of topics and keywords that perfectly cover anything your potential customers might search.
Crafting the perfect SEO plan will take time, but the payout is worth it.
If you live in Alabama and want professional help with your website, check out our services.
And don’t hesitate to contact us if you have any other questions about web design or SEO.