When business owners choose an SEO agency, it’s usually because they want to make their website more visible to their chosen market, i.e. they want to rank high in Google searches.
Sometimes, this is thought to be instantly achievable, as if by the wave of some magic SEO wand.
The truth is SEO benefits business owners in a number of helpful ways that all equal more business. But it’s a marathon, not a sprint.
Here are the surprising benefits of partnering with an agency who uses tried and true SEO strategies:
They Will Make Your Website Run Better
One thing that an SEO agency will do is make your website run better, which offers a better user experience for your client.
A clean, easy-to-navigate site with working links and content that isn’t over-stuffed with keywords is all part of the SEO puzzle.
That’s because Google looks for these things in its algorithm and penalizes sites that don’t fit the mold.
The first thing an agency will do is evaluate your on-site SEO and see where changes can be made to boost your page.
They Will Elevate Your Brand to Thought Leader
After on-site SEO is complete, the next piece is usually content. This happens in two ways:
- By researching topics and keywords important to your audience and including those in the overall content strategy
- By working with contributors to do link building
Producing great content is tough. It takes a lot of time and research to know what your client is looking for.
When it comes to content strategy an SEO agency will take the mystery and time out of producing great content for your site.
Ultimately, content drives visitors to your website and makes you a thought leader in certain subject areas.
Link-building is the process by which an SEO company gets you backlinks. SEO companies hire writers, contributors and work with PR agencies to get as many links back to your site as possible.
These links indicate to Google and other search engines that you are a credible authority on a given subject.
They Will Increase Your Brand Recall
Brand recall means when someone thinks about a given product category, the first brand they think about is yours.
For instance, if you practice law, you want potential clients to think of you when they need a lawyer.
Having content all over the internet is one way to influence people in your demographic to think about your brand. SEO agencies do that for you.
They Will Influence Your Brand’s Credibility
With increased SEO comes increased credibility. This occurs for a number of reasons:
- SEO increases domain authority
- SEO makes you more visible to readers
- Showing up early in search results makes you credible
- Having a website that performs well increases credibility
- Having reviews of your product or service online increases trust
All of the above are items that are tackled by SEO agencies.
They Will Impact Engagement with Social
Having an SEO agency will impact your social engagement.
This happens naturally with good content. And is also the result of a better implemented social strategy with the help of an SEO consultant.
Partner with an SEO Agency Today
The reality is SEO isn’t magic.
It’s a group of digital practices and improvements that give your brand authority, which is recognized by Google and other search engines.
Simply put, SEO makes customers trust you. And algorithms ensure that trust cannot be faked.
To contact the top SEO experts for local Alabama businesses and learn how our agency can benefit your brand, click here.